Direct Mail & Radio

Radio advertising, used in conjunction with direct mail or
newspaper advertising, is an effective way to target inactive
or difficult to recruit job seekers. JW has successfully used
this strategy to promote open houses or specialized
programs to solve difficult recruiting challenges.

This direct mail/radio campaign for New Britain General
Hospital targeted Connecticut nurses seeking flexible
scheduling options available through the hospital's
AlteRNatives nursing program. Radio spots were timed to
coincide with the arrival of this direct mail piece that was
sent to thousands of RNs at their home address.
Click to hear radio ad.